Share of internet users in selected countries frequently watching influencer livestreams and likely to buy from the ones they follow as of September 2020
Characteristic
Frequently watch influencers livestreams
Likely to buy from influencers they follow
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During a 2020 survey, ** percent of internet users in India reported frequently viewing livestreams of influencers, and as many as ** percent said they were likely to buy products from influencers they follow. While the share of internet users who frequently watched influencer livestreams in China was lower than in India, eight out of ten still said they were likely to buy from those influencers they were interested in.
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eMarketer. (July 29, 2021). Share of internet users in selected countries frequently watching influencer livestreams and likely to buy from the ones they follow as of September 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1261488/share-internet-users-watching-buying-from-livestream-influencers/
eMarketer. "Share of internet users in selected countries frequently watching influencer livestreams and likely to buy from the ones they follow as of September 2020." Chart. July 29, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1261488/share-internet-users-watching-buying-from-livestream-influencers/
eMarketer. (2021). Share of internet users in selected countries frequently watching influencer livestreams and likely to buy from the ones they follow as of September 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1261488/share-internet-users-watching-buying-from-livestream-influencers/
eMarketer. "Share of Internet Users in Selected Countries Frequently Watching Influencer Livestreams and Likely to Buy from The Ones They Follow as of September 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jul 2021, /statistics/1261488/share-internet-users-watching-buying-from-livestream-influencers/
eMarketer, Share of internet users in selected countries frequently watching influencer livestreams and likely to buy from the ones they follow as of September 2020 ÌÇÐÄÆƽâ°æ, /statistics/1261488/share-internet-users-watching-buying-from-livestream-influencers/ (last visited July 26, 2026)
Share of internet users in selected countries frequently watching influencer livestreams and likely to buy from the ones they follow as of September 2020 [Graph], eMarketer, July 29, 2021. [Online]. Available: /statistics/1261488/share-internet-users-watching-buying-from-livestream-influencers/
