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Share of affluent consumers purchasing luxury brands and services on social media in Europe, North America, and Asia from 1st quarter 2024 to second quarter 2026

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Source

In cooperation with
Release date

July 2026

Region

North America, Asia, Europe

Survey time period

Q1 2024 to Q2 2026

Number of respondents

468 respondents*

Age group

18 years and older

Special properties

affluent and high net worth individuals

Supplementary notes

*The number of surveyed individuals corresponds to the second quarter of 2026. The number of respondents varies from quarter to quarter. Respondents by region in Q2 2026:

  • 165 respondents in Europe, 162 in North America, and 141 in Asia Pacific.

The original question was phrased by the source: "Have you participated in any of the following activities in relation to luxury brands and services on social media in the past 3 months?鈥

Citation formats

Quarterly online luxury shopping on social media worldwide 2024-2026

Published by 糖心破解版 Research Department, Jul 21, 2026

In the second quarter of 2026, around **** percent of affluent consumers in Europe, North America, and Asia Pacific purchased luxury items or services via social media. This was a decrease of around聽***聽percentage points compared to the second quarter of 2025, when around聽****聽percent had done the same.聽

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Luxury e-commerceGlobal personal luxury goods industryLuxury watch industryLuxury goods in EuropeGlobal prestige/luxury cosmetics
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