When comparing Gen Z clothing shoppers to those of all ages in the U.S., there is significant reinforcement in usage trends of online shopping channels for product and brand discovery among younger consumers. While **** percent of overall clothing shoppers reported discovering and making purchases through in-store browsing, the corresponding figure for Gen Z stood at ** percent. Similarly, Gen Z shoppers exhibited heightened usage of brand sites and apps, social media, and word-of-mouth recommendations within their social circles as discovery channels compared to the broader demographic.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
eMarketer, & Insider Intelligence. (November 20, 2023). Gen Z vs. all clothing shoppers main online discovery channels in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/820893/facebook-brand-discovery-online-purchase-channels-usa/
eMarketer, und Insider Intelligence. "Gen Z vs. all clothing shoppers main online discovery channels in the United States in 2023." Chart. November 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/820893/facebook-brand-discovery-online-purchase-channels-usa/
eMarketer, Insider Intelligence. (2023). Gen Z vs. all clothing shoppers main online discovery channels in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/820893/facebook-brand-discovery-online-purchase-channels-usa/
eMarketer, and Insider Intelligence. "Gen Z Vs. All Clothing Shoppers Main Online Discovery Channels in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Nov 2023, /statistics/820893/facebook-brand-discovery-online-purchase-channels-usa/
eMarketer & Insider Intelligence, Gen Z vs. all clothing shoppers main online discovery channels in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/820893/facebook-brand-discovery-online-purchase-channels-usa/ (last visited July 27, 2026)
Gen Z vs. all clothing shoppers main online discovery channels in the United States in 2023 [Graph], eMarketer, & Insider Intelligence, November 20, 2023. [Online]. Available: /statistics/820893/facebook-brand-discovery-online-purchase-channels-usa/
