The study was conducted in the following 20 countries: Argentina, Australia, Brazil, China, Colombia, France, Germany, India, Indonesia, Italy, Mexico, Netherlands, New Zealand, Peru, Saudi Arabia, South Africa, Thailand, the United Emirates States, the United Kingdom, and the United States.
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Main drivers for increased social media purchases worldwide 2024
In 2024, deals and discounts were the top factors motivating online shoppers globally to increase their use of social commerce. According to a survey, ** percent of respondents said this would be a driver of social shopping. Ease of purchase and exclusive offers followed, with ** percent and ** percent, respectively.
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VML. (June 19, 2024). Leading factors that would drive online shoppers worldwide to increase their use of social commerce in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1275069/leading-drivers-social-commerce-use-increase/
VML. "Leading factors that would drive online shoppers worldwide to increase their use of social commerce in 2024." Chart. June 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1275069/leading-drivers-social-commerce-use-increase/
VML. (2024). Leading factors that would drive online shoppers worldwide to increase their use of social commerce in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1275069/leading-drivers-social-commerce-use-increase/
VML. "Leading Factors That Would Drive Online Shoppers Worldwide to Increase Their Use of Social Commerce in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jun 2024, /statistics/1275069/leading-drivers-social-commerce-use-increase/
VML, Leading factors that would drive online shoppers worldwide to increase their use of social commerce in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1275069/leading-drivers-social-commerce-use-increase/ (last visited July 25, 2026)
Leading factors that would drive online shoppers worldwide to increase their use of social commerce in 2024 [Graph], VML, June 19, 2024. [Online]. Available: /statistics/1275069/leading-drivers-social-commerce-use-increase/
