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Share of young adults with a negative attitude towards advertising in the Netherlands from 2019 to 2024, by medium

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Sources

Release date

July 2024

Region

Netherlands

Survey time period

as of July 2024

Number of respondents

2,716 respondents

Age group

15-35 years

Supplementary notes

Data for 2021 unavailable. 

Citation formats

Most negatively perceived ad media in the Netherlands 2019-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 6, 2025

During a 2024 survey, ** percent of respondents aged 18 to 35 in the Netherlands stated that they perceived advertising in podcasts negatively. **** advertising enjoyed the lowest share of negative attitudes in that age group. 

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