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Attitude towards TV advertising in the United States as of 1st quarter 2019, by audience type

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Source

Release date

January 2020

Region

United States

Survey time period

Q1 2019

Number of respondents

1,000 respondents

Supplementary notes

Question: "Thinking about adverts, please indicate which of the following apply to you?"

Citation formats

Attitudes towards TV ads in the U.S. 2019, by audience type

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 13, 2020
During an early 2019 study of attitudes towards TV advertising in the United States, it was found that more than half of linear TV audiences in the country stopped paying attention to ads as soon as hey came on during a TV show. However, ** percent of respondents from this group also said they didn't skip ads that were relevant to them. The same was true for ** percent of SVoD subscribers and ** percent of all consumers on average.
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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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