During a 2023 survey fielded among adults in the United Kingdom, gauging their perception of advertising, it was found that ** percent of respondents stated that they found advertising they trusted on TV. ***was the most trusted medium among the *** presented. Cinema and the radio followed, named by ** percent and ** percent of interviewed consumers.
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Professional Publishers Association (Magnetic Media). (May 8, 2024). Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/272668/consumer-trust-in-different-types-of-advertising-in-the-united-kingdom/
Professional Publishers Association (Magnetic Media). "Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium." Chart. May 8, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/272668/consumer-trust-in-different-types-of-advertising-in-the-united-kingdom/
Professional Publishers Association (Magnetic Media). (2024). Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/272668/consumer-trust-in-different-types-of-advertising-in-the-united-kingdom/
Professional Publishers Association (Magnetic Media). "Trust in Advertising among Consumers in The United Kingdom (Uk) in 2023, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 May 2024, /statistics/272668/consumer-trust-in-different-types-of-advertising-in-the-united-kingdom/
Professional Publishers Association (Magnetic Media), Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium ÌÇÐÄÆƽâ°æ, /statistics/272668/consumer-trust-in-different-types-of-advertising-in-the-united-kingdom/ (last visited August 04, 2026)
Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium [Graph], Professional Publishers Association (Magnetic Media), May 8, 2024. [Online]. Available: /statistics/272668/consumer-trust-in-different-types-of-advertising-in-the-united-kingdom/
