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Trust in advertising among consumers in the United Kingdom (UK) in 2024, by medium and age

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Sources

Release date

January 2025

Region

United Kingdom

Survey time period

2024

Age group

18 years and older

Citation formats

Consumer trust in advertising in the UK 2024, by medium & age

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 2, 2025

During a 2024 survey fielded among adults in the United Kingdom, gauging their perception of advertising, it was found that ** percent of respondents aged 18 to 34 stated that they trusted cinema advertising. * was the most trusted medium among this age group. The most trusted medium among 35 to 54 year-olds was **.

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Statistics on " Out-of-home advertising in the United Kingdom (UK) "

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Other statistics that may interest you Out-of-home advertising in the United Kingdom (UK)

Market leaders

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Formats & segments

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Overview

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UK market

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Consumer insights

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Topics

TV advertising in the United KingdomAdvertising in the UKProgrammatic advertising in the UKTelevision advertising in the U.S.TV advertising worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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