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In 2025, television is expected to have the highest share of advertising expenditure by the media industry in Thailand, accounting for approximately ** percent of total advertising expenditure. This was followed by online advertising with 35 percent.
Before the advent of television and the internet, printed publications were one of the most popular media that advertisers used for exposure in Thailand, especially newspapers and magazines. However, as the internet became more accessible, traditional advertising became less popular. In 2024, the advertising expenditure of newspapers in Thailand increased from the previous year.
Thailand’s consumer behavior has changed drastically in only a few years when it comes to consuming news and information. This change precipitated the lessened use of traditional media and the thriving digital media for advertising in the country. Since 2012, Thailand has seen constant growth in digital advertising expenditure. In 2024, Thailand’s digital advertising spending reached over ** billion Thai baht.
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Overview
Television
Other medium
Internet
Print and radio
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
