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Net share of marketers planning to increase their advertising budget on selected advertising formats worldwide in 2022

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Sources

Release date

September 2021

Region

Worldwide

Survey time period

September 2021

Special properties

forecast / among over 900 senior marketers, agencies, and media companies

Supplementary notes

* Share of marketers increasing budget minus share of marketers decreasing budget (net change).

Citation formats

Change in ad budgets worldwide 2022, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 21, 2021
During a survey of marketers carried out worldwide in September 2021, it was found that the net share of marketers planning to increase their video advertising budgets in 2020 stood at ** percent. Second fastest-growing type of ad content would be branded content produced or published by influencers, with a net ** percent of marketers increasing their budget on this medium.
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Digital advertising formats in the U.S.GoogleFacebookDigital advertising in the U.S.Digital advertising in North America
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