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Consumer trust in advertising in Sweden as of June 2021, by medium

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Sources

Release date

September 2021

Region

Sweden

Survey time period

June 3 to 9, 2021

Number of respondents

1,010 respondents

Age group

18-79 years

Method of interview

Online interview

Citation formats

Trust in advertising in Sweden 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 15, 2022
In 2021, it was found that ads in paper newspapers and magazines were most trusted ads among Swedish consumers. During a survey, ** percent of responding adults (18 to 79 year of age) said they considered these ads the most credible and reliable. On the other hand, the least trusted ads were ads in broadcaster video-on-demand services (BVOD) and ads appearing on websites.
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