U.S. digital ad spend 2000-2025| ��ƽ��

Online advertising revenue in the United States from 2000 to 2025 (in billion U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
2025	294.59
2024	258.57
2023	224.95
2022	209.73
2021	189.31
2020	139.83
2019	124.61
2018	107.49
2017	88.27
2016	72.64
2015	59.55
2014	49.45
2013	42.78
2012	36.57
2011	31.74
2010	26.04
2009	22.66
2008	23.45
2007	21.21
2006	16.88
2005	12.54
2004	9.63
2003	7.27
2002	6
2001	7.13
2000	8.09

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Release date

April 2026

More information

Region

United States

Survey time period

2000 to 2025

Supplementary notes

Data preceding 2003 retrieved from earlier releases.

Numbers have been rounded.

Citation formats

Online advertising revenue in the United States grew by almost 14 percent in 2025 to nearly 294.6 billion U.S. dollars. The figure first surpassed 100 billion dollars in 2018 and 200 billion in 2022, owing to the emergence of new channels and formats, including digital audio (podcasts and streaming) and digital video (streaming and CTV), as well as strong growth from retail media.

Online advertising at a glance

Search has long ranked as the dominating internet advertising format in the U.S., followed by display and digital video ads. However, it is spending on two specific types of platforms that continue to expand. Social media, with Instagram and TikTok, and retail media, with Amazon and Walmart, harvest the fruit of winning users' attention.

Consumer attitudes to online ads

Consumers most often come across online ads on social media, search engines, online stores, and video platforms. in 2025, each of those four formats enjoyed an ad recall of at least 29 percent among U.S. adults. However, internet users did not appreciate ads based on their browsing history and on their social media behavior, which they considered the most invasive during a 2025 survey.