China's online advertising market recorded a total revenue of *** billion yuan in 2024, representing a **** percent year-on-year growth. E-commerce, video, and search advertising were the industry drivers.
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IMZ, & Deloitte, & Beijing Normal University, & Miaozhen Systems. (January 7, 2025). Revenue generated from online advertising in China from 2017 to 2024 (in billion yuan) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/278159/revenue-generated-with-online-advertising-in-china/
IMZ, und Deloitte, und Beijing Normal University, und Miaozhen Systems. "Revenue generated from online advertising in China from 2017 to 2024 (in billion yuan)." Chart. January 7, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/278159/revenue-generated-with-online-advertising-in-china/
IMZ, Deloitte, Beijing Normal University, Miaozhen Systems. (2025). Revenue generated from online advertising in China from 2017 to 2024 (in billion yuan). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/278159/revenue-generated-with-online-advertising-in-china/
IMZ, and Deloitte, and Beijing Normal University, and Miaozhen Systems. "Revenue Generated from Online Advertising in China from 2017 to 2024 (in Billion Yuan)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Jan 2025, /statistics/278159/revenue-generated-with-online-advertising-in-china/
IMZ & Deloitte & Beijing Normal University & Miaozhen Systems, Revenue generated from online advertising in China from 2017 to 2024 (in billion yuan) ÌÇÐÄÆÆ½â°æ, /statistics/278159/revenue-generated-with-online-advertising-in-china/ (last visited July 28, 2026)
Revenue generated from online advertising in China from 2017 to 2024 (in billion yuan) [Graph], IMZ, & Deloitte, & Beijing Normal University, & Miaozhen Systems, January 7, 2025. [Online]. Available: /statistics/278159/revenue-generated-with-online-advertising-in-china/