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Reasons for consuming influencer content among social media users in Southeast Asia as of August 2024

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Source

In cooperation with
Release date

October 2024

Region

Asia

Survey time period

June to August 2024

Number of respondents

2,400 respondents

Age group

18-77 years

Special properties

the survey was conducted in Singapore, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines with 400 respondents from each country.

Method of interview

Online survey

Supplementary notes

Original question: "Why do you consume content from influencers?"

Citation formats

Reasons social media users consume influencer content SEA August 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 22, 2024

According to a survey conducted in Southeast Asia from June to August 2024, more than **** of respondents engaged with influencer content for entertainment purposes. Additionally, more than **** of the respondents in the region cited seeking purchase inspiration as a reason for engaging with influencer content.                                                                                                                             

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Statistics on " Social media in Southeast Asia "

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Other statistics that may interest you Social media in Southeast Asia

Overview

5

Internet usage

3

Social commerce

5

Influencer marketing

5

Major platforms' traffic

5

Major platforms' reach

5

Social media usage

6

App engagement time

4

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Topics

Social media in Southeast AsiaInternet usage in Southeast AsiaDigital payments in Southeast AsiaSocial commerce in Southeast AsiaE-commerce in Southeast Asia
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