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Distribution of out-of-home (OOH) advertising spending in Ireland from 2021 to 2024, by type

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Source

Release date

January 2025

Region

Ireland

Survey time period

2021 to 2024

Special properties

based on the display values at the rate card

Supplementary notes

Data preceding 2024 was retrieved from earlier releases.

Citation formats

Distribution of out-of-home (OOH) advertising spending in Ireland 2021-2024, by type

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 28, 2025

In 2024, digital out-of-home (DOOH) accounted for ** percent of outdoor advertising spending in Ireland, up from ** percent in the two previous years. According to the same study, retail outlets, food, and beers and ciders were Ireland's top OHH advertiser categories in 2024.

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Statistics on " Advertising in Ireland "

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Other statistics that may interest you Advertising in Ireland

Overview

5

Traditional media

6

Digital media

8

Consumers' perspective

8

Outlook

8

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Topics

Advertising in IrelandAdvertising in the United StatesAdvertising worldwideAdvertising in the UKAdvertising in Europe
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