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At the end of 2025, the number of digital billboards spread across the United States reached ** thousand units. That number was almost ** percent higher than the ** thousand recorded in 2023.

DOOH: an increasing trend

When comparing year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenues in the U.S., the latter's growth rates have been significantly higher from the beginning of 2022 to mid-2025. In the second quarter of 2025, spending on total OOH rose *** percent, whereas investments in DOOH increased by over **** percent.

Digital billboards' relevance in the OOH industry

In 2025, digital billboards alone accounted for **** of the net revenue generated by the largest outdoor ad company in the U.S., Lamar. In 2017, that share stood at ** percent. When including all types of outdoor displays, DOOH's share in the U.S. total OOH ad spending surpassed ** percent in 2025.