A. Guttmann
Research Lead covering media
Digital advertising in Latin America – statistics & facts
Online advertising's status in Latin America has solidified: It accounts for over half of the regional ad expenditure. However, that share – below 55 percent as of late 2024 – remains by far the lowest among all world regions. The gap suggests an even vaster potential for expansion as the second half of the 2020s unfolds, entailing a series of ongoing trends. From influencer marketing to digital retail media, the segment (likely powered by generative artificial intelligence) can push the results forward in a region known for its diverse audience.
