Statistics about Advertising & Marketing in United States
Statistics
- Print personalizations' top 1st-party data sources for marketers in the U.S. 2024
- Loyalty program benefits most attractive to consumers in the U.S. 2024, by age
- SMBs' top marketing goals with direct mail in Canada and the U.S. 2023
- Number of in-person trade shows marketers exhibited at in the U.S. 2023-2024, by type
- Change in spending on corporate marketing events in the U.S. 2023
- Number of consumers with mass merchant membership in the U.S. 2022
- Distribution of direct mail units sent in the U.S. 2023, by format
- Most important use cases direct mail fulfills for organizations in the U.S. 2023
- Types of CPG marketing spend impacting consumers in the U.S. the most 2022
- New B2B marketing tactics to be used in the U.S. 2023
- Exhibitors' confidence in trade shows achieving better results in the U.S. 2023
- Average trade show budget in the U.S. 2020-2023
- Tech types used for marketing and CX activities the U.S. and Western Europe 2021
- Teams responsible for CX in physical locations in the U.S. & Western Europe 2021
- U.S. CPG manufacturer marketing budget share 2023, by type
- U.S. CPG manufacturer marketing budget as share of sales 2022-2023
- Popularity of telephone marketing among consumers in the U.S. 2022, by generation
- Direct mail marketing objectives in the U.S 2020, by industry
- Direct mail with "please recycle" in the U.S. 2020-2021, by industry
- Direct mail ad response in the U.S. 2021, by generation
- Direct mail's most effective elements in the U.S. in 2021, by generation
- Advertising channels preferred by consumers in the U.S. 2021, by generation
- Higher education marketing budgets share in the U.S. 2021, by segment
- Higher ed digital vs. traditional advertising budgets in the U.S. 2021, by level
- Higher education mean marketing budgets in the U.S. 2021, by level
- Marketing technology industry size in the U.S. UK, and worldwide 2021
- Leading marketing tools used by U.S. marketers 2021
- Lobbyist salaries in the U.S. 2021
- Change in marketing budgets of U.S. health care companies 2021
- Investments in martech categories in the U.S. 2021
- Impact of COVID-19 on marketing technology adoption in communications U.S. 2020
- Share of communications media budgets allocated to media types in the U.S. 2020
- Most important PR tasks according to communications professionals in the U.S. 2020
- Company budgets devoted to communications programs evaluation U.S. 2020
- Responsibility for communications programs in companies U.S. 2020
- Most important social media platforms in communications content strategies U.S 2020
- Marketing services spending in the U.S. 2017-2021, by category
- Adults opinion on brand silence on social issues in the U.S. 2020
- Opinion on brands statements on social issues in the U.S. 2020
- U.S. CPG manufacturer shopper marketing spending 2020, by type
- Organizational structures responsible for SMBs marketing activities in the U.S. 2020
- Share of B2B companies with a formal marketing plan in the U.S. in 2020
- Share of B2B budgets devoted to marketing in the U.S. in 2020
- Share of B2B companies with a in-house marketing teams in the U.S. in 2020
- Benefits of using location data according to U.S. marketers 2020
- U.S. adult sentiments towards brand statements related to BLM 2020
- Marketer viewing preferences of webinars in the U.S. July 2020
- Favorite webinar segments according to marketers in the U.S. 2020
- Change in webinar attendance of marketers in the U.S. during COVID-19 2020
- Marketer sentiments towards the amount of webinars during COVID-19 in the U.S. 2020
- Marketer webinar invites received in the United States during COVID-19 2020
- Number of webinar invites received by marketers pre-COVID-19 in the U.S. 2020
- Change in outsourced marketing due to COVID-19 in the U.S. 2020
- U.S. marketers shifting resources towards selected activities due to COVID-19 2020
- Shift in target audiences among U.S. marketers due to COVID-19 in 2020
- B2B account-based marketing adoption level worldwide 2019
- B2B marketing technology adoption level worldwide 2019
- U.S. B2B businesses - marketing expense items 2020
- U.S. event professionals revising budgets and revenues due to COVID 19 in 2020
- U.S. event professionals' job skills needed due to COVID-19 in 2020
- U.S. event professionals revenue expectations due to COVID-19 in 2020
- U.S. event professionals adjusting to virtual events due to COVID 19 in 2020
- U.S. event professionals cancelling or postponing events due to COVID 19 in 2020
- Increase in B2B webinars due to COVID-19 in the U.S. 2020
- B2B marketers reallocating live events budgets in the U.S. due to COVID-19 in 2020
- B2B marketers replacing live events with webinars in the U.S. due to COVID-19 in 2020
- Changes to B2B marketing budgets in the U.S. due to COVID-19 in 2020
- Most used cases of personalization experiences by marketers U.S. and UK 2020
- Leading trade shows in the U.S. in 2019, by area
- Convention and meeting budgets in the U.S. 2019
- Average budget for meetings and conventions in the U.S. 2011-2019
- Change in convention and meeting budget in the U.S. 2011-2020
- Outsourcing of meeting-related services in the U.S. 2019
- Economic value of meetings and exhibitions to host destinations in the U.S. 2019
- Number of visitors at conventions and exhibitions in the U.S. 2019
- Square footage of expositions in the U.S. 2011-2019
- Change in attendance at meetings and events in the U.S. 2011-2020
- Number of exhibitors at exhibitions in the U.S. 2019
- Change in number of exhibitors at trade shows in the U.S. 2011-2020
- Distribution of revenue from events and trade shows in the U.S. 2019, by source
- Leading exhibition and meeting expenses in the U.S. 2019
- Marketing analytics usage in the U.S. 2012-2020
- Importance of data quality to B2B sales and marketing in the U.S. 2016-2018
- Leading methods of targeting B2B buyers in the U.S. 2018
- U.S. marketing budget share 2019, by target
- Leading benefits of location-based marketing use in the U.S. 2019
- Location data usage by marketing professionals in the U.S. 2019, by channel
- Leading use cases for location data according to marketers in the U.S. 2019
- Location data usage by marketing professionals in the U.S. 2019
- Leading voice assistants used by brands for voice services in the U.S. 2019
- Timeframe when brands plan to release voice-enabled services in the U.S. 2019
- Share of affiliate marketing sales in U.S. 2018, by publisher type
- Leading types of business researched via voice search in the U.S 2018
- Consumer use of voice search for local business information in the U.S 2018
- Use of marketing budgets on voice assistants among U.S. SMB marketers 2019
- Voice assistants with highest marketing potential among U.S. SMB marketers 2019
- Smart technology marketing spend in the U.S. 2018, by technology
- Smart technology marketing spend in the U.S. 2018-2023
- SMBs marketing application of automation software in the U.S. in 2017
- Number of marketing software products used by U.S. SMBs 2017