In a survey of B2B organizations in the United States, it was found that data quality was continually growing more important among B2B sellers - in fact, in 2018, ** percent of respondents said it was important, up by **** percent compared to previous year.
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Dun & Bradstreet. (September 13, 2018). Perceived importance of data quality to sales and marketing organization according to B2B professionals in the United States from 2016 to 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1059657/importance-data-quality-b2b-sales-and-marketing-us/
Dun & Bradstreet. "Perceived importance of data quality to sales and marketing organization according to B2B professionals in the United States from 2016 to 2018." Chart. September 13, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1059657/importance-data-quality-b2b-sales-and-marketing-us/
Dun & Bradstreet. (2018). Perceived importance of data quality to sales and marketing organization according to B2B professionals in the United States from 2016 to 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1059657/importance-data-quality-b2b-sales-and-marketing-us/
Dun & Bradstreet. "Perceived Importance of Data Quality to Sales and Marketing Organization According to B2b Professionals in The United States from 2016 to 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Sep 2018, /statistics/1059657/importance-data-quality-b2b-sales-and-marketing-us/
Dun & Bradstreet, Perceived importance of data quality to sales and marketing organization according to B2B professionals in the United States from 2016 to 2018 ÌÇÐÄÆƽâ°æ, /statistics/1059657/importance-data-quality-b2b-sales-and-marketing-us/ (last visited August 06, 2026)
Perceived importance of data quality to sales and marketing organization according to B2B professionals in the United States from 2016 to 2018 [Graph], Dun & Bradstreet, September 13, 2018. [Online]. Available: /statistics/1059657/importance-data-quality-b2b-sales-and-marketing-us/
