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Share of marketers shifting resources towards selected activities due to coronavirus in the United States as of May 2020

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Source

Release date

June 2020

Region

United States

Survey time period

May 5 to 27, 2020

Number of respondents

274 respondents

Supplementary notes

Question: Considering marketing opportunities, what activities have you shifted resources to during the pandemic?
97 percent of respondents were top marketers active across 13 industry sectors.

Citation formats

U.S. marketers shifting resources towards selected activities due to COVID-19 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 28, 2020
A survey of *** marketers across ** sectors within the United States, explored the shift in resources towards specific activities during the coronavirus pandemic. A little over ** percent of marketers, stated that they had allocated resources to building better customer-facing digital interfaces in response to the outbreak. At the same time, only *** percent said they had shifted resources to engaging in mergers and acquisitions.
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