Mean marketing budgets for traditional vs. digital media of higher education institutions according to CMOs in the United States in 2021, by education level
(in 1000 U.S. dollars)
Characteristic
Baccalaureate
Masters
Doctoral
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Question: "What is your best estimate of the amount the central marketing and communications unit spent to pace (not produce) digital advertising that year?" *The source did not provide information on the exact date of survey. Based on a survey of 230 CMOs from non-profit higher education institutions. Figures were rounded.
Citation formats
Higher ed digital vs. traditional advertising budgets in the U.S. 2021, by level
According to a survey of CMOs from higher education institutions in the United States, their mean marketing budgets for masters programs devoted specifically to digital advertising reached *** thousand U.S. dollars in 2021. At the same time, the same education level saw linear/traditional media advertising budgets of *** thousand dollars.
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SimpsonScarborough. (February 16, 2022). Mean marketing budgets for traditional vs. digital media of higher education institutions according to CMOs in the United States in 2021, by education level (in 1000 U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1296788/higher-education-digital-and-traditional-marketing-budget-by-level-us/
SimpsonScarborough. "Mean marketing budgets for traditional vs. digital media of higher education institutions according to CMOs in the United States in 2021, by education level (in 1000 U.S. dollars)." Chart. February 16, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1296788/higher-education-digital-and-traditional-marketing-budget-by-level-us/
SimpsonScarborough. (2022). Mean marketing budgets for traditional vs. digital media of higher education institutions according to CMOs in the United States in 2021, by education level (in 1000 U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1296788/higher-education-digital-and-traditional-marketing-budget-by-level-us/
SimpsonScarborough. "Mean Marketing Budgets for Traditional Vs. Digital Media of Higher Education Institutions According to Cmos in The United States in 2021, by Education Level (in 1000 U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Feb 2022, /statistics/1296788/higher-education-digital-and-traditional-marketing-budget-by-level-us/
SimpsonScarborough, Mean marketing budgets for traditional vs. digital media of higher education institutions according to CMOs in the United States in 2021, by education level (in 1000 U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1296788/higher-education-digital-and-traditional-marketing-budget-by-level-us/ (last visited July 31, 2026)
Mean marketing budgets for traditional vs. digital media of higher education institutions according to CMOs in the United States in 2021, by education level (in 1000 U.S. dollars) [Graph], SimpsonScarborough, February 16, 2022. [Online]. Available: /statistics/1296788/higher-education-digital-and-traditional-marketing-budget-by-level-us/
