Impact of the coronavirus on the adoption of the latest technology and data tools according to communications professionals in the United States as of September 2020, by type of professional
Characteristic
It has gotten notably better
It has not been notably impacted one way or the other
We have struggled more with this than pre-COVID-19
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
among senior level communication and marketing professionals (agency and in-house)
Method of interview
Online survey
Supplementary notes
Question: "Which of the following best captures the impact COVID-19 has had on your agency’s/in-house comms department’s adoption of the latest tech and data tools?"
Citation formats
Impact of COVID-19 on marketing technology adoption in communications U.S. 2020
During a 2020 survey carried out among senior level communications and marketing professionals in the United States, **** percent of in-house comms specialists stated that due to the outbreak of the coronavirus pandemic they were struggling with the adoption of latest technology and data tools. In contrast, the same was rue for *** percent of agency based communications professionals.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Cision. (November 12, 2020). Impact of the coronavirus on the adoption of the latest technology and data tools according to communications professionals in the United States as of September 2020, by type of professional [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1196857/impact-coronavirus-adoption-marketing-technology-in-comms-usa/
Cision. "Impact of the coronavirus on the adoption of the latest technology and data tools according to communications professionals in the United States as of September 2020, by type of professional." Chart. November 12, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1196857/impact-coronavirus-adoption-marketing-technology-in-comms-usa/
Cision. (2020). Impact of the coronavirus on the adoption of the latest technology and data tools according to communications professionals in the United States as of September 2020, by type of professional. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1196857/impact-coronavirus-adoption-marketing-technology-in-comms-usa/
Cision. "Impact of The Coronavirus on The Adoption of The Latest Technology and Data Tools According to Communications Professionals in The United States as of September 2020, by Type of Professional." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Nov 2020, /statistics/1196857/impact-coronavirus-adoption-marketing-technology-in-comms-usa/
Cision, Impact of the coronavirus on the adoption of the latest technology and data tools according to communications professionals in the United States as of September 2020, by type of professional ÌÇÐÄÆƽâ°æ, /statistics/1196857/impact-coronavirus-adoption-marketing-technology-in-comms-usa/ (last visited July 29, 2026)
Impact of the coronavirus on the adoption of the latest technology and data tools according to communications professionals in the United States as of September 2020, by type of professional [Graph], Cision, November 12, 2020. [Online]. Available: /statistics/1196857/impact-coronavirus-adoption-marketing-technology-in-comms-usa/
