During a 2021 survey of CMOs from higher education institutions in the United States it was found that the largest share of their marketing budgets that year was devoted to labor, at ** percent. Traditional advertising accounted for *** percent of higher ed marketing budgets at that time.
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SimpsonScarborough. (February 28, 2022). Distribution of marketing budgets of higher education institutions according to CMOs in the United States in 2021, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1296771/higher-education-marketing-budget-segment-us/
SimpsonScarborough. "Distribution of marketing budgets of higher education institutions according to CMOs in the United States in 2021, by segment." Chart. February 28, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1296771/higher-education-marketing-budget-segment-us/
SimpsonScarborough. (2022). Distribution of marketing budgets of higher education institutions according to CMOs in the United States in 2021, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1296771/higher-education-marketing-budget-segment-us/
SimpsonScarborough. "Distribution of Marketing Budgets of Higher Education Institutions According to Cmos in The United States in 2021, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Feb 2022, /statistics/1296771/higher-education-marketing-budget-segment-us/
SimpsonScarborough, Distribution of marketing budgets of higher education institutions according to CMOs in the United States in 2021, by segment ÌÇÐÄÆƽâ°æ, /statistics/1296771/higher-education-marketing-budget-segment-us/ (last visited July 19, 2026)
Distribution of marketing budgets of higher education institutions according to CMOs in the United States in 2021, by segment [Graph], SimpsonScarborough, February 28, 2022. [Online]. Available: /statistics/1296771/higher-education-marketing-budget-segment-us/
