During a March 2020 survey of B2B marketers in the United States, it was found that 34 percent of responding industry professionals did not expect their marketing budgets to change as a result of the coronavirus outbreak. A further 33 percent of B2B marketers thought those budgets would decrease by up to 19 percent in this situation.
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B2B Marketing Zone. (April 15, 2020). Changes to marketing budgets in light of the coronavirus outbreak according to B2B marketers in the United States as of March 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1118993/b2b-marketing-budget-change-usa-due-to-covid-19/
B2B Marketing Zone. "Changes to marketing budgets in light of the coronavirus outbreak according to B2B marketers in the United States as of March 2020." Chart. April 15, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1118993/b2b-marketing-budget-change-usa-due-to-covid-19/
B2B Marketing Zone. (2020). Changes to marketing budgets in light of the coronavirus outbreak according to B2B marketers in the United States as of March 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1118993/b2b-marketing-budget-change-usa-due-to-covid-19/
B2B Marketing Zone. "Changes to Marketing Budgets in Light of The Coronavirus Outbreak According to B2b Marketers in The United States as of March 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Apr 2020, /statistics/1118993/b2b-marketing-budget-change-usa-due-to-covid-19/
B2B Marketing Zone, Changes to marketing budgets in light of the coronavirus outbreak according to B2B marketers in the United States as of March 2020 ÌÇÐÄÆƽâ°æ, /statistics/1118993/b2b-marketing-budget-change-usa-due-to-covid-19/ (last visited July 31, 2026)
Changes to marketing budgets in light of the coronavirus outbreak according to B2B marketers in the United States as of March 2020 [Graph], B2B Marketing Zone, April 15, 2020. [Online]. Available: /statistics/1118993/b2b-marketing-budget-change-usa-due-to-covid-19/
