Question: "What is your central marketing and communications budget, including staff & operating expenses?" *The source did not provide information on the exact date of survey. Based on a survey of 230 CMOs from non-profit higher education institutions. Figures were rounded.
Citation formats
Higher education mean marketing budgets in the U.S. 2021, by level
The results of a survey conducted among CMOs from higher education institutions in the United States show that the mean marketing budgets for masters programs reached **** million U.S dollars in 2021. Doctoral programs' marketing budgets were close to *** million dollars in 2021.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
SimpsonScarborough. (February 16, 2022). Mean marketing budgets of higher education institutions according to CMOs in the United States in 2021, by education level (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1296780/higher-education-marketing-budget-by-level-us/
SimpsonScarborough. "Mean marketing budgets of higher education institutions according to CMOs in the United States in 2021, by education level (in million U.S. dollars)." Chart. February 16, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1296780/higher-education-marketing-budget-by-level-us/
SimpsonScarborough. (2022). Mean marketing budgets of higher education institutions according to CMOs in the United States in 2021, by education level (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1296780/higher-education-marketing-budget-by-level-us/
SimpsonScarborough. "Mean Marketing Budgets of Higher Education Institutions According to Cmos in The United States in 2021, by Education Level (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Feb 2022, /statistics/1296780/higher-education-marketing-budget-by-level-us/
SimpsonScarborough, Mean marketing budgets of higher education institutions according to CMOs in the United States in 2021, by education level (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1296780/higher-education-marketing-budget-by-level-us/ (last visited July 26, 2026)
Mean marketing budgets of higher education institutions according to CMOs in the United States in 2021, by education level (in million U.S. dollars) [Graph], SimpsonScarborough, February 16, 2022. [Online]. Available: /statistics/1296780/higher-education-marketing-budget-by-level-us/
