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Share of projects using marketing analytics before a decision is made according to CMOs in the United States from February 2012 to February 2020

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Sources

Release date

February 2020

Region

United States

Survey time period

February 2012 to February 2020

Number of respondents

265*

Special properties

among marketers from for-profit companies

Method of interview

Email survey

Supplementary notes

* Sample size provided refers only to the 2020 survey.

Citation formats

Marketing analytics usage in the U.S. 2012-2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 1, 2020
In February 2020, responding marketers from the United States said that **** percent of their projects used marketing analytics in order to help in making an informed decision. It seems that a decision on whether to use analytics in marketing or not is not yet final, as industry professionals have been hesitating about its level of involvement since February 2019.
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SME/SMB advertising and marketing in the United StatesDigital retail media advertising in the United StatesSocial media advertising and marketing in the U.S.B2B advertising & marketing in the United States SME e-commerce
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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