Leading marketing goals achievable with the help of direct mail according to small and mid-sized businesses (SMBs) in Canada and the United States as of August 2023
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During a survey fielded in Canada and the United States in August 2023 among marketing and sales decision-makers at small and mid-sized businesses (SMBs), nearly (or ** percent) of respondents stated that direct mail helped them to achieve increased brand awareness. Lead and sales generation followed, mentioned by ** percent of the interviewees.
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MarketingCharts. (February 8, 2024). Leading marketing goals achievable with the help of direct mail according to small and mid-sized businesses (SMBs) in Canada and the United States as of August 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1451048/leading-marketing-goals-printed-marketing-materials-smb-canada-united-states/
MarketingCharts. "Leading marketing goals achievable with the help of direct mail according to small and mid-sized businesses (SMBs) in Canada and the United States as of August 2023." Chart. February 8, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1451048/leading-marketing-goals-printed-marketing-materials-smb-canada-united-states/
MarketingCharts. (2024). Leading marketing goals achievable with the help of direct mail according to small and mid-sized businesses (SMBs) in Canada and the United States as of August 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1451048/leading-marketing-goals-printed-marketing-materials-smb-canada-united-states/
MarketingCharts. "Leading Marketing Goals Achievable with The Help of Direct Mail According to Small and Mid-sized Businesses (Smbs) in Canada and The United States as of August 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 8 Feb 2024, /statistics/1451048/leading-marketing-goals-printed-marketing-materials-smb-canada-united-states/
MarketingCharts, Leading marketing goals achievable with the help of direct mail according to small and mid-sized businesses (SMBs) in Canada and the United States as of August 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1451048/leading-marketing-goals-printed-marketing-materials-smb-canada-united-states/ (last visited August 05, 2026)
Leading marketing goals achievable with the help of direct mail according to small and mid-sized businesses (SMBs) in Canada and the United States as of August 2023 [Graph], MarketingCharts, February 8, 2024. [Online]. Available: /statistics/1451048/leading-marketing-goals-printed-marketing-materials-smb-canada-united-states/