Share of media budgets allocated to selected media types according to communications professionals in the United States as of September 2020, by type of professional
Characteristic
Earned
Owned
Paid
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-
-
-
-
-
-
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During a 2020 survey conducted among senior level communications and marketing professionals in the United States, it was found that in-house comms specialists divided their media budgets fairly evenly between earned, owned and paid media. In contrast, agency comms professionals allocated ** percent of their media budgets to earned media.
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Cision. (November 12, 2020). Share of media budgets allocated to selected media types according to communications professionals in the United States as of September 2020, by type of professional [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1196843/comms-media-budgets-allocated-media-types-usa/
Cision. "Share of media budgets allocated to selected media types according to communications professionals in the United States as of September 2020, by type of professional." Chart. November 12, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1196843/comms-media-budgets-allocated-media-types-usa/
Cision. (2020). Share of media budgets allocated to selected media types according to communications professionals in the United States as of September 2020, by type of professional. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1196843/comms-media-budgets-allocated-media-types-usa/
Cision. "Share of Media Budgets Allocated to Selected Media Types According to Communications Professionals in The United States as of September 2020, by Type of Professional." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Nov 2020, /statistics/1196843/comms-media-budgets-allocated-media-types-usa/
Cision, Share of media budgets allocated to selected media types according to communications professionals in the United States as of September 2020, by type of professional ÌÇÐÄÆƽâ°æ, /statistics/1196843/comms-media-budgets-allocated-media-types-usa/ (last visited July 22, 2026)
Share of media budgets allocated to selected media types according to communications professionals in the United States as of September 2020, by type of professional [Graph], Cision, November 12, 2020. [Online]. Available: /statistics/1196843/comms-media-budgets-allocated-media-types-usa/
