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Level of adoption of selected marketing technologies among B2B marketers worldwide as of September 2019

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Sources

Release date

October 2019

Region

United States

Survey time period

September 2019

Number of respondents

255 respondents

Special properties

B2B marketing leaders

Citation formats

B2B marketing technology adoption level worldwide 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 15, 2020
During a September 2019 survey conducted among B2B marketing professionals worldwide, it was found that over ** percent of respondents said that they were using campaign measurement and analytics tools as well as CRM technology with advanced features. Conversely, ** percent of B2B marketers said they had no plans to use a demand-side platform (DSP) as part of their marketing stack.
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Marketing technologyContent marketingMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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