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Most important use cases direct mail fulfills for organizations according to marketers in the United States as of August 2023

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Source

Release date

September 2023

Region

United States

Survey time period

November 2022 to March 2023 and May to August 2023

Number of respondents

>500

Special properties

among senior executives at major U.S. mailers and companies in the direct mail supply chain, and enterprise and middle-market marketing and agency executives that leverage direct mail to support their employers’ promotional efforts

Supplementary notes

The source does not specify the survey type. 

Citation formats

Most important use cases direct mail fulfills for organizations in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 5, 2023

During a 2023 survey among marketers in the United States, over ** percent of respondents said customer acquisition was the most important use case direct mail fulfilled for their organizations. Lost customers' win-back and customer re-targeting followed, mentioned by around ** and ** percent of respondents, respectively. The same source forecast that direct mail marketing spending in the U.S. will decline by about *** percent in 2023.

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