U.S. perception of Gen AI-based online ads 2025| ��ƽ��

Adult consumers' perception of generative artificial intelligence (AI) tools using their prompts or search queries to target them with online ads in the United States as of December 2025

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

More information

Number of respondents

2,050 respondents

Age group

18-64 years

Special properties

among internet users only

Supplementary notes

Percentage points exceeding 100 are due to rounding.

During the survey, the question was phrased as follows: "How do you feel about generative AI tools using your prompts/search queries/searches to target you with online ads?"
For more information, please consult the Consumer ��ƽ�� Methodology.

Citation formats

As of December 2025, just of responding adults in the United States reported a favorable attitude toward generative AI tools using their prompts or search queries to target them with online ads. Around ** percent described their views as either very positive (** percent) or positive (** percent). By contrast, approximately ** percent expressed negative or very negative attitudes, while * (** percent) reported a neutral stance.