According to a survey conducted in February 2023, ** percent of consumers in the United States trusted influencer content generated by artificial intelligence (AI) the same amount as they trusted content generated by human influencers themselves. Another ** percent of U.S. consumers distrusted the same type of content a little more than the human-generated one.
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Business Insider. (May 5, 2023). Consumer trust levels towards influencer content generated by artificial intelligence (AI) in the United States as of February 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1385673/trust-levels-ai-influencer-content-us/
Business Insider. "Consumer trust levels towards influencer content generated by artificial intelligence (AI) in the United States as of February 2023." Chart. May 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1385673/trust-levels-ai-influencer-content-us/
Business Insider. (2023). Consumer trust levels towards influencer content generated by artificial intelligence (AI) in the United States as of February 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1385673/trust-levels-ai-influencer-content-us/
Business Insider. "Consumer Trust Levels towards Influencer Content Generated by Artificial Intelligence (Ai) in The United States as of February 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 May 2023, /statistics/1385673/trust-levels-ai-influencer-content-us/
Business Insider, Consumer trust levels towards influencer content generated by artificial intelligence (AI) in the United States as of February 2023 ÌÇÐÄÆƽâ°æ, /statistics/1385673/trust-levels-ai-influencer-content-us/ (last visited July 26, 2026)
Consumer trust levels towards influencer content generated by artificial intelligence (AI) in the United States as of February 2023 [Graph], Business Insider, May 5, 2023. [Online]. Available: /statistics/1385673/trust-levels-ai-influencer-content-us/
