Share of consumers saying they would make a purchase based on recommendations from AI-generated digital influencers in the United Kingdom (UK) as of June 2025
Characteristic
Share of respondents
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During the survey, the question was phrased as follows: "Do you agree or disagree with the statement: 'I would make a purchase based on recommendations from AI-generated digital influencers'?" For more information, please consult the Consumer ÌÇÐÄÆƽâ°æ methodology.
Citation formats
Share of adults likely to shop based on AI-created influencers' tips in the UK 2025
As of mid-2025, (25 percent) of adults surveyed in the United States agreed that they would make a purchase based on recommendations from AI-generated digital influencers. Approximately ** percent did not know, while the remaining ** percent stated that they would not shop based on AI-created influencers' advice.
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ÌÇÐÄÆƽâ°æ. (July 25, 2025). Share of consumers saying they would make a purchase based on recommendations from AI-generated digital influencers in the United Kingdom (UK) as of June 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /forecasts/1620307/likelihood-shop-based-ai-created-influencers-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Share of consumers saying they would make a purchase based on recommendations from AI-generated digital influencers in the United Kingdom (UK) as of June 2025." Chart. July 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /forecasts/1620307/likelihood-shop-based-ai-created-influencers-united-kingdom/
ÌÇÐÄÆƽâ°æ. (2025). Share of consumers saying they would make a purchase based on recommendations from AI-generated digital influencers in the United Kingdom (UK) as of June 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /forecasts/1620307/likelihood-shop-based-ai-created-influencers-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Share of Consumers Saying They Would Make a Purchase Based on Recommendations from Ai-generated Digital Influencers in The United Kingdom (Uk) as of June 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jul 2025, /forecasts/1620307/likelihood-shop-based-ai-created-influencers-united-kingdom/
ÌÇÐÄÆƽâ°æ, Share of consumers saying they would make a purchase based on recommendations from AI-generated digital influencers in the United Kingdom (UK) as of June 2025 ÌÇÐÄÆƽâ°æ, /forecasts/1620307/likelihood-shop-based-ai-created-influencers-united-kingdom/ (last visited July 30, 2026)
Share of consumers saying they would make a purchase based on recommendations from AI-generated digital influencers in the United Kingdom (UK) as of June 2025 [Graph], ÌÇÐÄÆƽâ°æ, July 25, 2025. [Online]. Available: /forecasts/1620307/likelihood-shop-based-ai-created-influencers-united-kingdom/
