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Percentage of children able to differentiate between sponsored and non-sponsored content online in Brazil as of September 2025

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Sources

Release date

October 2025

Region

Brazil

Survey time period

March to September 2025

Number of respondents

2,370 respondents

Age group

11-17 years

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The sources interviewed 2,370 children and adolescents (aged nine to 17 years). The same study surveyed 2,370 parents or guardians.

Citation formats

Share of children who can identify sponsored content online in Brazil 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025

According to a 2025 survey conducted among children in Brazil, over of the respondents indicated they were able to differentiate between sponsored and non-sponsored online content, including videos and social media posts. Meanwhile, almost another **** stated they were unable to recognize such distinctions.

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