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Advertising spending on paid search as a percentage of digital ad revenues worldwide from 2025 to 2028

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Source

Release date

November 2025

Region

Worldwide

Survey time period

November 2025

Special properties

forecasts

Supplementary notes

According to the source, estimates included adjustments for Argentina and Turkey due to inflation.

Citation formats

Paid search's share in digital ad spend worldwide 2025-2028

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 22, 2025

The source projected that, in 2026, investments in paid search advertising would account for approximately **** percent of global ad revenues, down from **** percent a year earlier. The share was expected to decrease again two years later, reaching **** percent in 2028.

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Topics

Search advertising in the U.S.Advertising in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing in the U.S.
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