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Marketing areas where generative artificial intelligence (GenAI) was used worldwide as of November 2025

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Sources

Release date

January 2026

Region

Worldwide

Survey time period

November 2025

Number of respondents

320 respondents

Special properties

among brands, agencies, media companies, measurement firms, tech platforms, and other marketing industry constituents

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Marketing areas where generative AI is used worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 4, 2026

During a late 2025 global survey, most responding marketers cited data analysis and market research as use cases where they deployed generative artificial intelligence (GenAI). Each was mentioned by around ** percent of the participants. About **** of respondents reported applying GenAI to creative development.

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Statistics on " AI-generated online content (AIGC) "

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Other statistics that may interest you AI-generated online content (AIGC)

Overview

7

Top generative AI tools

5

Usage

8

Content on social media

8

Marketing and advertising

7

Impressions and concerns

7

Legal framework and regulations

7

Harmful content and online privacy

8

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Topics

Marketing worldwideSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Marketing technology
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
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per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

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