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Leading ways in-house marketers prepared for AI changes to search worldwide as of September 2025

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Sources

Release date

January 2026

Region

Worldwide

Survey time period

July to September 2025

Number of respondents

238*

Supplementary notes

* The source surveyed 238 agency professionals and in-house marketers; the former group amounted to 51 percent of the respondents, while the latter amounted to 49 percent of the subjects.

The source does not specify the survey type.

Citation formats

Top ways in-house marketers were preparing for AI changes to search worldwide H2 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 16, 2026

As of September 2025, over half of in-house marketers surveyed worldwide reported preparing themselves for artificial intelligence's changes to search advertising by creating content designed for AI and conversational search. Approximately ** percent reported training teams on AI-driven search and visibility practices.

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