U.S. AI-created influencers' impact on shopping 2025| ��ƽ��

Percentage of consumers saying they would make a purchase based on recommendations from AI-generated digital influencers in the United States as of June 2025

Characteristic	Share of respondents
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Number of respondents

2,048 respondents

Age group

18-64 years

Special properties

among internet users only

Supplementary notes

During the survey, the question was phrased as follows: "Do you agree or disagree with the statement: 'I would make a purchase based on recommendations from AI-generated digital influencers'?"
For more information, please consult the Consumer ��ƽ�� Methodology.

Citation formats

As of mid-2025, around **** (** percent) of adults surveyed in the United States agreed that they would make a purchase based on recommendations from AI-generated digital influencers. Approximately ** percent did not know, while the remaining ** percent stated that they would not shop based on AI-created influencers' advice.