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Main uses of generative AI in the retail industry in 2023

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Source

Release date

January 2024

Region

Worldwide

Survey time period

June to September 2023

Number of respondents

400 professionals*

Supplementary notes

*executives, data scientists, developers, engineers, and IT specialists

Citation formats

Main uses of generative AI in the retail industry 2023

Published by
Yihan Ma,
Sep 5, 2024

In a 2023 survey, two-thirds of retail professionals stated they would consider using generative AI for product recommendations. Customer experience was at the core of gen AI implementation, while marketing content generation followed in the list of most considered features. Nearly ** percent of surveyed professionals would use gen AI to generate images, text, video, and music content in marketing campaigns.

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Topics

Artificial intelligence (AI) use in video game developmentArtificial intelligence (AI) use in marketing Generative artificial intelligence (AI)Artificial intelligence use in media and entertainmentArtificial Intelligence (AI) in publishing in the United States
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