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Share of algorithm-driven spending in advertising expenditure in 12 largest ad markets worldwide in 2026 and 2028

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Source

Release date

December 2025

Region

Worldwide

Survey time period

December 2025

Citation formats

Algorithm-driven share of ad spend worldwide 2026-2028

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 27, 2026

In 2026, algorithm-driven spending is forecast to account for **** percent of total ad expenditure worldwide. The share is expected to grow to ** percent by 2028.

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Other statistics that may interest you Advertising worldwide

Overview

6

Traditional media

5

Digital & mobile

5

Agencies

7

Regional breakdown

8

Doing business

7

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Topics

Digital advertising worldwideInternet usage worldwideDigital retail media advertising worldwideAdvertising worldwideSocial media advertising and marketing worldwide
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* For commercial use only

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