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Percentage of consumers saying AI-generated digital influencers could promote brands as effectively as human influencers in the United States as of June 2025

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Source

Number of respondents

2,048 respondents

Age group

18-64 years

Special properties

among internet users only

Supplementary notes

During the survey, the question was phrased as follows: "Do you agree or disagree with the statement: ''AI-generated digital influencers can promote as effectively as human influencers'?"
For more information, please consult the Consumer ÌÇÐÄÆƽâ°æ Methodology.

Citation formats

Share of adults saying AI-created influencers can market like humans in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 30, 2025

As of mid-2025, approximately ** percent of adults surveyed in the United States disagreed that all brands could benefit from AI-generated digital influencers' promotion. Over **** (** percent) agreed

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Perception of gen AI use in advertising in the U.S.Artificial intelligence (AI) use in marketing Artificial intelligence (AI) in programmatic advertisingArtificial intelligence (AI) use in marketing in the UKArtificial intelligence (AI) in e-commerce
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