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Percentage of consumers saying their relatability to AI-generated digital influencers was the same as to human influencers in the United States as of June 2025

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Source

Number of respondents

2,048 respondents

Age group

18-64 years

Special properties

among internet users only

Supplementary notes

During the survey, the question was phrased as follows: "Do you agree or disagree with the statement: 'I relate to AI-generated digital influencers the same as to human influencers'?"
For more information, please consult the Consumer ÌÇÐÄÆƽâ°æ Methodology.

Citation formats

Consumers' relatability to AI-generated versus human influencers in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 30, 2025

As of mid-2025, approximately ** percent of adults surveyed in the United States disagreed that they would relate to AI-generated digital influencers the same way they would to human influencers. Almost **** (** percent) agreed

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Perception of gen AI use in advertising in the U.S.Artificial intelligence (AI) use in marketing Artificial intelligence (AI) in programmatic advertisingArtificial intelligence (AI) use in marketing in the UKArtificial intelligence (AI) in e-commerce
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