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Attitudes towards AI-powered or AI-generated digital influencers among consumers in the United States as of June 2025

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Source

Number of respondents

2,048 respondents

Age group

18-64 years

Special properties

among internet users only

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of the following statements regarding AI-powered or AI-generated digital influencers do you agree or disagree with?"
For more information, please consult the Consumer ÌÇÐÄÆƽâ°æ Methodology.

Citation formats

Attitudes towards AI-powered digital influencers among consumers in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 29, 2025

As of mid-2025, approximately ** percent of adults surveyed in the United States agreed that AI-generated digital influencers could promote brands as effectively as human influencers. The same share of respondents said that all brands can benefit from the endorsement of AI-created influencers.

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Perception of gen AI use in advertising in the U.S.Artificial intelligence (AI) use in marketing Artificial intelligence (AI) in programmatic advertisingArtificial intelligence (AI) use in marketing in the UKArtificial intelligence (AI) in e-commerce
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