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Data privacy in digital advertising in Europe – statistics & facts

Big Tech faces mounting challenges in Europe. Over the years, European courts have imposed numerous hefty fines on companies like Google and Meta for failing to comply with EU data protection laws. In May 2025, a Belgian court went further, ruling that tracking-based advertising in its current form is, in fact, incompatible with EU legislation.
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Published by A. Guttmann, Dec 17, 2025

Key insights

  • Perceived impact of European data privacy laws on tech companies
  • Negative
  • Most common legal basis used form marketing data collection in Europe
  • Consent
  • Share of countries in Europe with data privacy legislation
  • 98%

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Current statistics on this topic

Marketing

Consumer attitudes towards the usage of data for personalized online ads Europe 2024

Online Advertising

Digital ad spending in Europe 2024, by format

Brands & Leaders

Most effective advertisers in Europe 2025

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Legislation

9

Legislation

Violations & fines

4

Violations & fines

Consumers: acceptance of data sharing

7

Consumers: acceptance of data sharing

Consumers: concerns & actions

7

Consumers: concerns & actions

Marketer insights

10

Marketer insights

Further reports

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Digital advertising in the United Kingdom (UK)
Digital advertising in the United Kingdom (UK)
Digital advertising in Spain
Digital advertising in Spain
Digital advertising in Italy
Digital advertising in Italy
Digital advertising in France
Digital advertising in France
Digital advertising in Poland
Digital advertising in Poland
Digital advertising in Germany
Digital advertising in Germany
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