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Digital advertising in Italy

Statistics report on digital advertising in Italy

This report has been compiled to provide statistical information about digital advertising in Italy. It provides data on formats and mobile advertising, in addition to an array of consumer insights.

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Table of contents

Overview

4
  • Premium Statistic Digital pure players ad revenue worldwide 2024-2025
  • Premium Statistic Digital advertising spending in Europe 2006-2024
  • Premium Statistic Digital ad spend in Europe 2024, by format
  • Premium Statistic Largest digital advertising markets in Europe 2024

Overview of the Italian market

5
  • Premium Statistic Digital advertising spending in Italy 2019-2024
  • Premium Statistic Advertising spending share in Italy 2024, by medium
  • Premium Forecast Ad spending per internet user of digital advertising in Italy 2019-2028
  • Premium Statistic Programmatic ad spending in Italy 2014-2026
  • Premium Statistic Programmatic ad spend growth in Italy 2015-2024

Formats

6
  • Premium Statistic Internet ad spend in Italy 2024, by format
  • Premium Statistic Digital ad spend growth in Italy 2024, by format
  • Premium Forecast Revenue in the digital video advertising segment in Italy 2017-2031
  • Premium Statistic Ad spending of the digital banner advertising industry in Italy 2017-2031
  • Premium Statistic Digital Market Outlook: search advertising revenue in Italy 2020-2028, by device
  • Premium Statistic GoogleAds average monthly CPC in Italy 2024, by industry

Mobile

3
  • Premium Forecast Number of mobile cellular subscriptions in Italy 2000-2050
  • Premium Forecast Mobile ad spending in Italy 2017-2029
  • Premium Forecast Mobile share of internet ad spend in Italy 2017-2029

Social media advertising

6
  • Premium Statistic Digital Market Outlook: social media ad revenue in Italy 2019-2027, by device
  • Premium Statistic Social media ad reach in Italy 2025, by platform & gender
  • Premium Statistic Social media ad reach in Italy 2025, by platform
  • Premium Statistic Share of marketers who created an influencer marketing campaign Italy 2024
  • Premium Statistic Average pay per post of influencers in Italy 2025, by platform
  • Premium Statistic Top sectors for influencer marketing in Italy 2024

Consumer attitudes

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  • Premium Forecast Digital advertising touchpoints in Italy 2025
  • Premium Forecast Attitudes towards online advertising in Italy 2025
  • Premium Statistic Main channels of new brand discovery Italy Q3 2024
  • Premium Statistic Consumers who bought a product/service promoted by influencers Italy 2023
  • Premium Statistic Leading influencer types followed by consumers in Italy 2024
  • Premium Statistic Share of consumers following virtual influencers in Italy 2023, by age group
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