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Digital advertising in the United Kingdom (UK)

Statistics report about online and digital advertising in the United Kingdom

This report presents a selected range of statistics and data about digital and mobile advertising in the United Kingdom. Here you can find a report with detailed information on leading digital ad formats in the UK.

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Table of contents

Overview of the European market

6
  • Premium Statistic Global digital advertising expenditure 2025-2028
  • Premium Statistic Digital advertising spending in Europe 2006-2024
  • Premium Statistic Digital ad spending in Europe 2024, by format
  • Premium Statistic Social media ad spend in Europe 2022-2024
  • Premium Forecast Mobile revenue share of digital advertising in Europe 2017-2029
  • Premium Statistic Largest digital advertising markets in Europe 2024

Overview of the UK market

10
  • Premium Statistic Digital publisher revenue in the UK 2019-2024
  • Premium Statistic Digital advertising spending in the UK 2008-2024
  • Premium Statistic Digital ad spend growth in the UK 2020-2024
  • Premium Statistic Digital share of ad spend in the UK 2012-2028
  • Premium Statistic Digital ad spend growth in the UK 2024, by industry
  • Premium Forecast Digital Market Outlook: digital advertising spending in the UK 2019-2029, by format
  • Premium Statistic Revenue of digital advertising agencies in the UK 2018-2023
  • Premium Statistic Number of digital advertising agencies in the UK 2018-2023
  • Premium Statistic Employment at digital advertising agencies in the UK 2018-2023
  • Premium Statistic Marketing objectives in the UK 2024

Formats & platforms

8
  • Premium Statistic Online ad spend in the UK 2024, by type
  • Premium Statistic Digital ad spend growth in the United Kingdom (UK) 2024-2026, by format
  • Premium Statistic Digital ad spending in the UK 2024-2030, by format
  • Premium Statistic Digital ad spend in the UK 2030, by platform
  • Premium Forecast Social media advertising spending in the United Kingdom 2017-2031
  • Premium Forecast Influencer advertising spending in the United Kingdom 2017-2030
  • Premium Statistic Programmatic ad spend in the UK 2017-2030
  • Premium Statistic Programmatic ad spend growth in the UK 2018-2030

Consumer insights

11
  • Premium Forecast Digital advertising touchpoints in the UK 2025
  • Premium Statistic Main channels of new brand discovery in the UK Q3 2024
  • Premium Forecast Attitudes towards online advertising in the UK 2025
  • Basic Statistic share of consumers who enjoy online advertising in the UK 2024
  • Basic Statistic Share of consumers often frustrated by advertising online in the UK 2024
  • Basic Statistic Frequency with which consumers encounter misleading online ads in the UK 2024
  • Premium Statistic Most concerning digital ad types in the UK 2024
  • Premium Statistic Complaints about digital advertising in the UK 2024, by ad location
  • Basic Statistic Ad blocker users in the UK 2024, by age
  • Basic Statistic Influence of online advertising on purchase decisions in the UK 2024
  • Basic Statistic What consumers find creepy or cool about targeted ads & personalization 2024
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