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Digital advertising in Poland

Statistics report on digital advertising in Poland

This report presents statistics and charts on the digital advertising market in Poland, the fastest-growing segment of the country's advertising industry. It gives an overview of the major digital advertising formats, such as video, e-mail, and social media ads. Separate chapters are dedicated to other formats and consumer attitudes toward online ads.

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Table of contents

Overview

6
  • Premium Statistic Value of the online advertising market in Poland 2022-2028
  • Premium Forecast Revenue of the digital advertising market in Poland 2019-2028, by segment
  • Premium Statistic Share of different formats in the digital advertising market in Poland Q1 2024
  • Premium Statistic Video advertisement reach in Poland 2025, by brand
  • Basic Statistic Leading TV channels in Poland in 2023-2024, by advertising revenues
  • Premium Statistic Number of ad spots on television in Poland 2023-2024

E-mail and mobile advertising

7
  • Premium Statistic Share of e-mail advertising in online advertising market in Poland 2015-2024
  • Premium Statistic Types of e-mail newsletters received in Poland 2022
  • Premium Statistic Share of respondents who use e-mail blocks and filters in Poland 2022
  • Premium Statistic Amount of e-mail spam received in Poland 2022
  • Premium Statistic Average Open Rate in e-mail marketing campaigns in Poland 2022
  • Premium Statistic Share of mobile advertising in online advertising market in Poland 2015-2024
  • Premium Statistic Mobile advertising market size in Poland 2021-2027

Social media advertising

10
  • Premium Forecast Social media advertising spending in Poland 2017-2031
  • Premium Statistic Share of social media advertising in online advertising market in Poland 2015-2023
  • Premium Statistic Advertising reach of leading social media in Poland 2025
  • Premium Statistic Change in the advertising reach of leading social media in Poland 2025
  • Premium Statistic Social media advertising audience in Poland 2025, by gender and age
  • Premium Statistic Most popular communication channels chosen for influencer marketing in Poland 2023
  • Premium Statistic Most popular influencer types chosen for influencer marketing in Poland 2023
  • Premium Statistic Share of media classes in the advertising market in Poland 2023-2024
  • Premium Forecast Facebook users in Poland 2017-2030
  • Premium Forecast Instagram users in Poland 2017-2030

Video/display advertising and other formats

10
  • Premium Forecast Revenue in the digital video advertising segment in Poland 2017-2031
  • Premium Statistic Share of video advertising in online advertising market in Poland 2015-2023
  • Premium Forecast Ad spending of the digital banner advertising industry in Poland 2017-2031
  • Premium Forecast Revenue in the search advertising segment in Poland 2017-2030
  • Premium Statistic Share of announcement advertising in online advertising market in Poland 2015-2024
  • Premium Statistic Share of display advertising in online advertising market in Poland 2015-2024
  • Premium Statistic Share of native advertising in online advertising market in Poland 2019-2024
  • Premium Statistic Share of SEM advertising in online advertising market in Poland 2015-2024
  • Basic Statistic Television advertising expenditure in Poland in 2023-2024, by brand
  • Premium Statistic Share of classic OOH advertising in Poland 2024, by sector

Consumer behavior

4
  • Premium Statistic Attitude toward online advertising in Poland 2022-2023
  • Premium Statistic Influence of internet advertising when shopping online in Poland 2022-2023
  • Premium Statistic Leading online advertisers in Poland 2025, by reach
  • Premium Forecast Digital advertising touchpoints in Poland 2025
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