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Digital advertising in Germany

Statistics report on digital advertising in Germany

This report has been compiled to provide statistical information about the digital advertising market in Germany.

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Table of contents

Overview of the European market

4
  • Premium Forecast Largest digital ad markets worldwide 2025
  • Premium Forecast Digital ad spend in Western Europe 2026, by country
  • Premium Statistic Digital advertising spending in Europe 2006-2024
  • Premium Statistic Digital ad spending in Europe 2024, by format

Overview of the German market

7
  • Premium Statistic Digital marketing spending in Germany 2018-2024
  • Premium Statistic Online advertising expenditure in Germany 2006-2024
  • Premium Statistic Digital ad spend growth in Germany 2020-2024
  • Premium Statistic Digital share of ad spend in Germany 2020-2024
  • Premium Statistic Changes in selected digital media ad spend in 2026 for agencies in Germany 2025
  • Premium Statistic Digital ad spend in Germany 2023, by industry
  • Premium Statistic Digital ad revenue in Germany 2025, by company

Formats

7
  • Premium Statistic Digital marketing spending in Germany 2022-2024, by channel
  • Premium Statistic Ad spend growth in Germany 2025, by medium
  • Basic Statistic Digital display advertising revenue in Germany 2013-2025
  • Premium Statistic TV and video streaming ad revenue in Germany 2015-2024
  • Premium Statistic Search ad spend in Germany 2020-2024
  • Premium Statistic In-stream audio ad revenue in Germany 2015-2025
  • Premium Statistic DOOH ad revenue in Germany 2017-2024

Desktop & mobile

5
  • Premium Forecast Largest mobile advertising markets worldwide 2025, by ad spend
  • Premium Statistic Digital ad spend in Germany 2024, by device
  • Premium Statistic Digital ad spend in Germany 2020-2024, by device
  • Premium Statistic Desktop ad spend in Germany 2020-2024
  • Premium Statistic Mobile ad spend in Germany 2020-2024

Programmatic

4
  • Premium Statistic Programmatic ad spend in Germany 2017-2030
  • Premium Statistic Programmatic ad spend growth in Germany 2018-2029
  • Premium Statistic Biddable marketplace ad spending in Germany 2021-2024
  • Premium Statistic Cookieless market share worldwide 2025, by country

Social media

4
  • Premium Statistic Social media advertising spending in Germany 2017-2031
  • Premium Statistic Social media ad reach in Germany 2025, by platform
  • Premium Statistic Social media ad reach in Germany 2025, by platform & gender
  • Premium Statistic Interaction with advertising on social media in Germany 2024, by age group

Consumer insights

6
  • Premium Forecast Digital advertising touchpoints in Germany 2025
  • Premium Forecast Attitudes towards online advertising in Germany 2025
  • Premium Statistic Usefulness of personalized ads for consumers in Germany 2024
  • Premium Statistic Comfort with personal info use for marketing personalization in Germany 2024
  • Premium Statistic Consumer concerns about targeted ads in Germany 2024
  • Premium Statistic Privacy concerns of consumers about AI in selected countries 2024
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