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Data privacy in digital advertising in Europe

Statistics report on data privacy in digital advertising in Europe

Consumer data lies at the heart of digital advertising. This report presents a bird's eye view of the role privacy is playing in the industry in Europe, including legislation, insights shared by marketers, as well as the level of acceptance of data sharing among the consumers and the concerns they voice.

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Privacy

Table of contents

Legislation

9
  • Basic Statistic Share of countries in Europe with online consumer protection law 2024
  • Basic Statistic Share of countries in Europe with data privacy legislation 2024
  • Premium Statistic Impact of EU legislation on tech companies in Europe 2024
  • Premium Statistic GDPR legal basis used for marketing data collection in Europe 2023-2024
  • Premium Statistic Need for clearer data compliance regulations in Western Europe 2024
  • Premium Statistic Level of confidence in data compliance among businesses in Western Europe 2024
  • Basic Statistic Children data privacy laws 2025
  • Premium Statistic Awareness of local privacy laws among online users 2024, by country
  • Premium Statistic Perceived effectiveness of data protection laws in Europe 2024

Violations & fines

4
  • Premium Statistic Countries with highest fines issued for violations of GDPR 2026
  • Basic Statistic GDPR fines in the EU 2026, by industry
  • Basic Statistic GDPR fines in the EU 2026, by type of violation
  • Basic Statistic Fines for personal data transfers outside EU 2026

Consumers: acceptance of data sharing

7
  • Premium Forecast Consumers who don't mind companies using their personal data for ads 2024, by country
  • Basic Statistic Consumer attitudes towards personalization in digital advertising in Europe 2024
  • Premium Statistic Reasons why consumers allow their data to be collected in Europe 2024
  • Premium Statistic Leading types of personalized online ads in Europe 2024
  • Premium Statistic Consumer attitudes towards the usage of data for personalized online ads Europe 2024
  • Premium Statistic Attitudes towards data privacy on smart devices in Europe 2025
  • Premium Statistic Global attitudes of internet users toward data localization 2024, by country

Consumers: concerns & actions

7
  • Premium Statistic Global internet users taking privacy actions 2024, by age
  • Premium Statistic Share of internet users who manage their cookie preferences worldwide 2023-2024
  • Premium Statistic Reactions to advertising consent banner in Europe 2024
  • Basic Statistic Global internet users exercising Data Subject Access Request (DSAR) rights 2022-2024
  • Premium Statistic Perceived usefulness of online ads in Europe 2024
  • Premium Statistic Reasons why consumers don't allow their data to be collected in Europe 2024
  • Basic Statistic Benefits Europeans miss on due to data privacy concerns 2025

Marketer insights

10
  • Premium Statistic Marketing strategic foci in Europe 2025
  • Premium Statistic Marketing operational foci in Europe 2025
  • Premium Statistic Leading marketing technologies in Europe 2024
  • Premium Statistic Ubiquity of customer data collection among companies in Europe 2023-2024
  • Premium Statistic Leading marketing data sources in Europe 2024
  • Premium Statistic Share of EU companies that keep marketing data in the EEA 2024
  • Premium Statistic Factors motivating EU companies to choose a European marketing platform 2024
  • Premium Statistic Share of EU companies that would choose martech from Europe 2024
  • Premium Statistic Possibility to conduct effective marketing despite privacy laws in Europe 2024
  • Premium Statistic Top alternatives for third-party cookies in Europe 2024
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