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Digital advertising in Spain

Statistics report on digital advertising in Spain

This report presents a range of statistics and facts about digital advertising in Spain. This report provides statistical information about digital advertising in Spain, including charts and graphs showing leading formats and devices, as well as data on social media advertising. It also displays a wide range of consumer insights.

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Table of contents

Overview

5
  • Premium Statistic Digital pure players ad revenue worldwide 2024-2025
  • Premium Statistic Internet advertising spending worldwide 2000-2024, by region
  • Premium Statistic Digital advertising spending in Europe 2006-2024
  • Premium Statistic Digital ad spend in Europe 2024, by format
  • Premium Statistic Largest digital advertising markets in Europe 2024

Overview of the Spanish market

4
  • Premium Statistic Digital ad spend in Spain 2019-2025
  • Premium Statistic Share of digital in ad spend in Spain 2017-2029
  • Premium Forecast Digital ad spending Spain 2017-2029, by device
  • Premium Statistic Leading digital advertising sectors in Spain 2024, by share of voice

Formats & devices

6
  • Premium Forecast Digital video ad spending in Spain 2019-2028, by device
  • Premium Forecast Digital search advertising spending in Spain 2019-2028, by device
  • Premium Statistic GoogleAds average monthly CPC in Spain 2024, by industry
  • Premium Statistic Digital OOH ad spend in Spain 2019-2024
  • Premium Statistic Digital audio ad spend in Spain 2019-2025
  • Premium Statistic Connected TV ad spend in Spain 2019-2025

Social media advertising

7
  • Premium Forecast Social media advertising spending in Spain 2017-2031
  • Premium Forecast Social media ad spending in Spain 2017-2026, by device
  • Premium Statistic Attitude towards advertising on social networks in Spain 2024
  • Premium Statistic Spain: trust in brands with social media profiles 2024
  • Premium Statistic Preferred frequency of brands posting on social media in Spain 2024
  • Premium Statistic Preferred frequency of influencers posting on social media in Spain 2024
  • Premium Statistic Top social media marketing goals in Spain 2024

Consumer attitudes

7
  • Premium Forecast Digital advertising touchpoints in Spain 2025
  • Basic Statistic Top channels for communicating with brands among consumers in Spain 2024
  • Basic Statistic Share of consumers who interact with a brand using AI in Spain 2024
  • Premium Statistic Popularity of online advertising in Spain 2016-2023
  • Premium Forecast Attitudes towards online advertising in Spain 2025
  • Premium Statistic Main channels of new brand discovery Spain Q3 2024
  • Premium Statistic Most popular ad formats on social media according to consumers in Spain 2024
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